Happy National Physical Therapy Month!! I hope that everyone is using this month as an opportunity to be proactive and get our message out to the public and other providers. We would like to share your efforts with your colleagues, so please send us a description of your activities along with pictures and testimonials.
As the seasons change, the beautiful autumn colors begin to emerge in our wonderful state, just like we, as an organization, continue to adapt and change to the environment that surrounds us. I have some very exciting news to share with you this month.
2014 Legislative Plan
The Advisory Panel on Legislation and the NYPTA leadership have been hard at work crafting our Legislative Plan for 2014. It is a solid plan which builds on the initiatives and momentum that we garnered through our efforts over this past year. The plan will be presented at the Fall Board of Directors meeting on October 23rd and 24th in Albany. Once approved, I will share the plan with you, which will be in our November/December newsletter.
NYPTA Launches on-line ad campaign
NYPTA launched an online advertising campaign to coincide with National Physical Therapy Month. Our ads are running now on NYtimes.com, USAToday.com and golfdigest.com. Each ad is geo-targeted via IP addresses to New York residents and linked to the moveforwardny.com landing page. Upon visiting the page, the consumer can learn more about physical therapy. We also distributed a second article through NAPS, the North American Precis Syndicate, this year focusing on the extensive education and training physical therapists receive. The article has already been picked up by local papers across the country and like the online ad campaign, also directs people to moveforwardny.com.
It is not too late to join us in Albany at The Desmond Hotel and Conference Center on October 25th and 26th to earn up to 13 CE credit hours at our 2013 Physical Therapy Conference. A diverse range of workshop presentations will be offered over these two days, covering timely and relevant subjects in each topic area. This is also the perfect opportunity to network with colleagues, as well as meet with exhibitors who will share the latest information on medical equipment and claims processing software. Come visit us at Booth #18 and try to win 100 grand! On-line registration is now closed, but you can still register on site for both days.
NYS Health Insurance Exchange
It has been estimated that over one million New Yorkers will eventually enroll in health coverage through this marketplace. This includes 615,000 individuals and 450,000 small businesses. NYPTA has been, and continues to be, actively monitoring the enrollment process and providing feedback and suggestion to NYS in order to ensure access to PT services and fair reimbursement as this initiative continues to roll out.
Athletic Training Bill
NYPTA has opposed the legislation introduced by the New York Athletic Trainers Association (NYATA) (Grisanti S.4465/Lavine A.6678) that would increase the scope of the services provided by ATCs and mandate licensure. We have subsequently been engaged in meetings with the NYATA in order to insure that their initiatives align with our professional interests and that we can work together to improve the health and well being of NYS residents. Please take a moment to review and familiarize yourself with this language.
Representatives of the New York Physical Therapy Association will be joining the NYS Speech, Language and Hearing Association (NYSSLHA) and the NYS Occupational Therapy Association(NYSOTA) at NYSSLHA’s Lobby Day on Friday, October 18th. We will be meeting with legislators and/or their staff members to discuss the claiming and payment problems currently being faced by Early Intervention providers in New York State. If you are currently providing services under the Early Intervention Program, we ask that you take the time to complete the questions that were sent on Friday, October 11th. If you do not have those questions, please contact NYPTA Executive Director Kelly Garceau at firstname.lastname@example.org or 518-459-4499.
Additionally, President Matthew Hyland will present testimony, along with representatives of NYSOTA and NYSSLHA, at a public hearing of the NYS Assembly Committee on Health scheduled for Tuesday, October 22, 2013.
Until next month, all the best,