NYPTA Launches On-line Advertising Campaign
The New York Physical Therapy Association (NYPTA) has launched an on-line advertising campaign to coincide with Physical Therapy Month. Our ads are running now on NYtimes.com, USAToday.com and golfdigest.com. Each ad is geo-targeted via IP addresses to New Yorker residents and linked to the moveforwardny.com landing page . Upon visiting the page, the consumer can learn more about physical therapy. Here is an example of our ads:
Press Release Launched
We also launched two Press releases for National Physical Therapy Month. The first was submitted to the North American Precis Syndicate (NAPS) entitled “Physical Therapists: Providing Relief from Pain”. NAPS is a nationwide release avenue. The second release entitled “October is National Physical Therapy Month” was submitted to all New York Media outlets.
The objective of this campaign is to educate public about the benefits of physical therapy and the integral role physical therapy fulfills in the treatment of neuromuscular disorders and diseases.