Advertising Information

Newsletter

Reach our members on a regular basis!

Insertion Order:

An insertion order must accompany your request for advertising and ads must be prepaid. The insertion order explains deadlines, prices and sizes.

Title:

Empire State Physical Therapy

Frequency:

Seven times a year: January/February, March, April, May/June, July/August, September, and November/December.

Circulation:

Empire State Physical Therapy has a monthly circulation of approximately 5,000. The newsletter is sent to all NYPTA members, as well as newsletter advertisers, all PT/PTA schools and universities in New York state, and select businesses, institutions, hospitals and government agencies within New York state and surrounding states.

Purpose:

To provide physical therapists, physical therapist assistants and physical therapy/physical therapist assistant students with accurate and timely information that is relevant to the practice of physical therapy.

Subscriptions:

NYPTA members automatically receive this publication as a membership benefit. The non-member subscription rate is $100 (US) or $150 (CAN) annually. (Call for overseas pricing, 518-459-4499.) All checks should be made out to NYPTA and mailed to NYPTA / 5 Palisades Drive, Suite 330 / Albany, NY 12205. For additional information please call 518-459-4499 and ask for Bibiana.

Insertion Order:

An insertion order must accompany your request for advertising and ads must be prepaid. The insertion order explains deadlines, prices and sizes.

DIRECTIONS:

Print the form, fill it out and send it in along with your payment and camera-ready artwork (electronic, high quality PDF preferred) to 5 Palisades Drive, Suite 330, Albany, NY 12205. Please email bbraun@nypta.org if you have questions.

Newsletter Insertion Order

If you need to download and install the free software, click on the icon below:

Click here if you would like further instructions on printing a PDF file.

If you have additional questions, please email Bibiana. You can view, navigate, and print PDF files directly from within your Web browser, if you have a copy of the free Adobe Acrobat Reader Software.

Mailing Labels

Contact our members directly!

Mailing labels for the whole state may be purchased, or we can break the state down by district. Click here to see NYPTA districts.

Eligibility:

The following categories of organizations are eligible to use the mailing labels of the Association:

Commercial organizations whose products are eligible for advertising in the Empire State Physical Therapy Newsletter.

1. Nonprofit philanthropic organizations such as recognized and accredited schools and national foundations.
2. Components of the American Physical Therapy Association.
3. Recognized and reputable health organizations.

Conditions for Use:

The following conditions are stipulated and must be agreed to, in writing, by the person or organization wishing to use the list:

The content of all materials to be included in a mailing must be submitted to the New York Physical Therapy Association (NYPTA) and only materials approved may be included in the mailing. This procedure and that in condition two, below, serve only to protect the name and reputation of the NYPTA and its good relationship with its members. The Chapter will not, under any circumstances, use these procedures to participate in business or marketing efforts of the entity.

1. There must be no reference to the NYPTA in the mailing without prior written consent of the NYPTA and under no circumstances may a commercial organization make reference to the NYPTA in their mailing information. The exception to this would be:
   
   • Insurance firms mailing materials in reference to Association endorsed insurance programs for the membership.
   • Reprints of articles, which appeared in the official publication of the NYPTA and obtained through the auspices of the NYPTA.
   • Exhibitors mailing pre-meeting materials.
2. Users of the list must enter into a Rental Agreement with the NYPTA prior to receipt of the list.
3. The list will be provided in the form of pressure sensitive labels. Users of the labels must agree not to copy or otherwise duplicate the set of labels, in whole or in part, and must further agree to use each set of labels only once. However, after each such use, should the user desire to conduct another mailing to the NYPTA members, an additional set of labels will be provided by the New York Physical Therapy Association in exchange for an additional rental fee.

Rental Fee:

A rental fee shall be paid to the NYPTA for each use of the membership mailing list. Fees will be paid at the following rates:

Member Price:	10 cents (.10) per label
Member Ordering for Company:	15 cents (.15) per label *
Non-member Price:	20 cents (.20) per label **

Shipping and Handling:

Regular Mail:	$10.00 per order
2nd day	$15.00 per order
Overnight	$20.00 per order
Fed Ex	$10.00 per order if recipient provides us with their Fed Ex account number
M/C. VISA	Accepted, but there will be a $50.00 minimum fee for all credit card orders

Once the NYPTA receives a copy of the item to be mailed, a check for payment in full, the signed mailing list rental agreement and certification, your order will be processed. Please allow 5 - 7 business days for processing.

* If a member of the APTA?NYPTA is ordering the labels, they can purchase the labels for .15 each. They have to write the check and a tax-exempt certificate can not be used.

** If the institution writes the check, they pay the non-member rate (.20) and can use a tax-exempt certificate.

Email Linda for a price quote and to obtain a Rental Agreement.

All contents copyright © New York Physical Therapy Association. All rights reserved. The Web site designed and maintained by Bibiana Braun. Please send comments and concerns to bbraun@nypta.org.